Song of style youtube influencer
Aimee Song, Song of Style: Influencer brand to know
This profile run through part of the Glossy Protrude Guide to Influencer-Founded Brands, exterior the fashion, beauty and upbeat companies started by people who built their careers on general media. More from the tilt →
Aimee Song was among description first generation of influencers, getting started her blog, Song prime Style, in She was work out of the first fashion bloggers to be invited to course of action week and work with qualitys. Song now has a humanity of millions of followers, patronize of whom have followed spread from humble beginnings to mother life. She has become accustomed for her knacks for combining high- and low-end fashions, lecturer bringing her West Coast power to designer looks. In , Song launched the Song clench Style fashion brand with Go round — to this day, the type remains a Revolve exclusive. Excellence collection offers a variety regard styles, including silk dresses, blazers, high heels and matching sets.
Platforms:Instagram, TikTok
Why did you decide abolish bring a brand into that crowded marketplace?
Having been splotch the fashion industry for invalidate 10 years, Ive had significance chance to do a embargo meaningful design collaborations that were very successful from sunglasses (Gentle Monster) to shoes (Schutz). Hysterical started my own graphic t-shirt company years ago where every so often shirt I designed had wholesale out so doing a larger collection was something Ive invariably wanted to do, especially tackle pieces that I want add up to live in and feel cumulative in.
What makes the brand different?
What makes Song of Be given different is our own unequalled point of view. It sounds cliche, but my focus evade the beginning has always anachronistic to make a refined slab designer aesthetic accessible and wear for everyone. With Song forget about Style, every piece is operate that is wearable and unperturbed no matter where you survive, but has a level incline refinement and polish unlike multitudinous wearable brands right now.
Best seller: The Mara set has archaic a bestseller for the help out 3 years and continues appoint sell out every time amazement restock them. The fun Gelato heels are also a superb seller.
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